What kind of situation will the textile industry usher in in 2016

Since 2016, my country\'s textile exports have decreased due to factors such as rising domestic labor costs and depreciation of the exchange rates of the settled currency; the textile industry still faces many challenges.

The ancients said: \"When you see a virtuous person, you think about it, and when you see a virtuous person, you think about yourself.\" Of course you have to learn and imitate what you see, otherwise you will sink into the waves and be abandoned by time. There is no shame in imitation, what is shameful is simple imitation, that is, imitation.
More than half of the world\'s textiles are produced in China
From industrial activities, structural adjustment to transformation and upgrading, during the \"Twelfth Five-Year Plan\" period, the the textile industry continued to develop rapidly, technological progress has produced remarkable results, the industrial onestructure has been continuously optimized, quality brands have been improved, and some brands have entered the market.

The air filter, water filter, oil filter and other filter materials that people care about are textiles; the lightweight design of cars, planes and trains also requires textile composite materials; even artificial blood vessels and artificial organs implanted in the human body are also textile products.
\"Textile products have penetrated all areas of human life,\" said Gao Yong, vice president of the China National Textile and Apparel Council.
In recent years, the industrial structure of the textile industry has been continuously optimised. The data shows that from 2014 the share of fiber consumption in clothing, household textiles and industrial use has been adjusted from 51:29:20 in 2010 to 46.8:28.6:24.6.

\"China already has the largest textile industry in the world.\" Gao Yong said the current production ofChina\'s textile industry exceeds half of the world\'s total production, and that the share of textile fiber processing and export volume has further increased, more than the world\'s largest one-third.
Many Chinese clothing brands have entered the Chinese market. For example: Jiangnan Buyi has opened 38 stores in more than 10 countries and regions, including Japan, France and Russia; Bosideng sells in more than 400 mid-brand collection stores in 8 countries, etc.

Analysis of China\'s textile and apparel export data
In 2015, China\'s textile and apparel exports increased to the United States on an annual basis, while exports to the EU decreased year on year.
The China Chamber of Commerce for Import and Export of Textiles revealed on the 5th that in 2015, China\'s textile and apparel exports to the United States increased by nearly 7% year-on-year. In terms of quarterly exports, exports to the U.S. increasedUnited States in the four quarters of the year by approximately 11%, 7.4%, 8% and 1.8% year-over-year, respectively.

Among them, Chinese textile and clothing exports to the United States maintained sustained and steady growth in the first three quarters, while the growth rate of exports to the United States slowed significantly in the fourth quarter. According to analysis, the main reason for the rapid decline in Chinese textile and apparel exports to the United States is the rapid growth of exports to the United States from low-wage countries such as Southeast Asia.
At the same time, Chinese textile and clothing exports to the EU fell by 9.43% year-on-year in 2015. exporting to the EU Of the major provinces and cities, only Guangdong maintained slight growth.

From the perspective of China\'s textile and clothing exporting countries to the EU in 2015, Britain, Germany, France, Spain, Italy and the Netherlands are the main markets foror China\'s exports to the EU, accounting for two-thirds of the EU market. Among them, exports to the UK increased by almost 8%, while the other five countries fell.
In the same period, textile and clothing exports from China to Finland and Estonia of the other 22 EU countries grew rapidly, while exports to Greece, Slovenia and Austria increased slightly.

The export volume of the textile industry continues to fall. According to customs data, my country exported $291.1 billion worth of textiles and clothing in 2015, a year-on-year decline of 4.8%.

Japan and Europe are the main markets for textile and clothing exports, and the depreciation of the yen and the euro are also depressing Chinese textile exports. According to customs data, my country\'s textile and clothing exports to the EU fell by 9.3% year-on-year in 2015 and exports to Japan fell by 11.6% year-on-year.
Part of the consumption of Chinese residents has shifted abroad. According todata from the Ministry of Industry and Information Technology, overseas consumption of Chinese residents exceeded one trillion yuan in 2014, and purchase consumption exceeded 500 billion yuan. Some of the items purchased were textiles such as clothing and footwear.
“The biggest gap is in brand awareness and influence.” Feng Fei, vice minister of the Ministry of Industry and Information Technology, said that compared with foreign products, there is a gap in quality brands, some foreign consumer goods are cheaper, and foreign products The implementation of high standards and good consumer climate are the main reasons for Chinese to shop abroad.

Like the mobile phone industry, the textile and clothing industry is also a situation where a hundred streams separate and compete with each other, and the competition is extremely fierce. Among the many competitors, there are also fewe well-known star enterprises, such as Shandong Ruyi Group, Shenghong Group and Heilan Home. It is believed that their number of imitators is not less than Xiaomi, but the results of many imitators are almost all \"always imitated, but *\". The reason is that during the imitation process, they did not understand the real driving force and core of the enterprise\'s strong development, and only achieved a formal similarity. Shandong Ruyi is the first in China in equipment and management, and Shenghong Group is at the forefront of technology research and development and innovation. This is difficult for other companies to learn, and they are worth learning. To believe that \"heroes are difficult to copy\", it is not nearly enough to learn from other companies. Only by learning, digesting, absorbing and recreating can companies achieve transcendence.

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